Brand Guidelines

Please follow our brand guidelines when using the SOS logo.

A brand is the face we present to our community to show who we are and what we promise to do. Syracuse Orthopedic Specialists has developed branding that defines the personality of our practice and how we are positioned in the field of healthcare. Our mission is , “To Transform the lives of those we serve by expertly and compassionately diagnosing musculoskeletal injuries and diseases, restoring function, alleviating pain, lessening disability, and promoting wellness and optimal function and quality of life."

We can each help bring this promise to life and establish our brand by using the tools below when creating communications materials. Anyone creating print or electronic communications pieces for Syracuse Orthopedic Specialists is expected to follow these guidelines.

Logo Usage

The visual identity for SOS is an integral part of the practice’s presence in the community. How we visually portray ourselves expresses who we are. When using our logo, follow our brand guidelines.

  • Do not alter the SOS logo in any way
  • Do not display the logo in any color other than SOS Blue or 100 percent black or white.
  • Do not frame the logo with any type of border.
  • Do not distort the logo by stretching it when re-sizing.
  • Do not combine the logo with other graphic elements. The SOS Logo

The SOS Logo

SOS Logo

Download The SOS Logo:

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The SOS PLUS Logo

SOS PLUS Urgent Ortho Walk-In

Download The SOS PLUS Logo:

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The SOS Orthopedic & Sports Therapy Logo

The SOS Orthopedic & Sports Therapy Logo

Download The SOS Orthopedic & Sports Therapy Logo:

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Specialist's One-Day Surgery Center Logo

Specialists One-Day Surgery Center Logo

Download The Specialist's One-Day Surgery Logo:

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If you have questions about the SOS brand, contact the Department of Business Development and Community Relations at (315) 703-3442 or nicole.chidsey@sosbones.com.